76 Dean Street, Soho House

A 39 Bedroom townhouse and restaurant in a pair of Georgian Residences in London’s Soho. The dining room services a British menu all day surrounded by an impressive art collection featuring works by Tracy Emin, Peter Blake, Paul Noble, and other emerging British artists. Our brief was to re-design the wait staff uniforms.

We created a sharp tailored look for the male waiters including some traditional elements using Prince of Wales fabrics for a fitted double breasted waistcoat pared with a crisp white shirt with a semi cutaway collar. The female waitresses have been dressed in beautifully fitting crepe pencil dress with a low V back and some subtly quirky asymmetric paneling.