The Standard Hotel London

The Uniform Studio has designed an extensive collection of uniforms for the much-anticipated hotel launch, The Standard London.

The design brief celebrated The Standard’s ongoing commitment to creativity and a fashion-conscious aesthetic. The Uniform Studio worked closely with The Standard team to create a body of designs, drawing from the brief, to combine a functional yet aesthetically led collection of garments. The look and feel of the collection are in keeping with the overall design concept of the venue itself.

The Uniform Studio Co-founder and Designer Lois Hill says of the project, ‘I really enjoyed the collaborative nature of working with The Standard team. Attention to detail was understood and appreciated throughout.  We were able to take simple ideas and push them to their limits in order to find the perfect balance of aesthetic and function – this is in our DNA at The Uniform Studio…  I also think we achieved a laid back undertone to the looks which I think is crucial to the nature of the venue.‘