Working closely with Yotel, a revolutionary hotel concept thought up by Yo-Sushi entrepreneur it was important to create a look and feel that was as innovative, contemporary and fresh as the hotel itself.
We achieved this through using technical luxury sportswear fabrics with minimal but interesting design features that gave flexibility to the look and fit of the garments. Features such as the double zip opening on the male shirt and side adjusters on the dress gave styling independence to the wearer as well an original look to the garment.
We also integrated subtle branding with fine metallic shoulder panelled prints using the brands pantone references.
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