Launching in November, the new American Express Lounge expands The O2’s VIP experience. We were asked to design uniforms for both the restaurant and bar staff for the launch of this new O2 venue.
The brief was to create a look that was on trend, but also incorporated some elements of tradition in terms of fabrics and uniform style. The result includes herringbone waistcoats, checked gingham shirts, tailored aprons, and a contemporary take on the little black dress, a fine between balance of fashion and function.
We felt that The Uniform studio really adapted our initial designs and produced a perfect end product. The staff look great!