W Hotel Starwood Group

The Uniform Studio developed the concept of the staff uniforms through an extensive design process, taking into account its location; the epicentre of London’s entertainment scene and that it is set to become a new scene in the city for both guests and locals alike.

The complexities of the interiors also meant there were several points of reference that needed to come into play, clashes to avoid as well as making sure the functionality and durability did not take second place.

The designs also required an attitude of formal day that could turn quickly into informal night. Laced with it’s surrounding cultural references from the fabrics of Savile Row to the design twists of Soho, the uniforms have achieved a sense of tradition and cutting edge in one silhouette.

The design brief was one of the most challenging The Uniform Studio has had to date but one which we feel proud to have realised successfully.